Kind of a marketing question. How does copywriting and content fit into your process? Are there any copywriters here? Are your clients providing their own content or are you working with them to generate it? One of the agencies I do white-label design for struggles to get content from its clients, and I'm looking for solutions. Does anyone have advice or a take on this?
yes, you should see tutorials in youtube
you are welcome
I create sites for small businesses as of now and most of them don't provide copy so I write it myself. Now I can simply get AI to write sample copy for faster turnaround and change that later according to their needs.
I'm an SEO and content consultant, and clients often fail to send content on time. When this happens, I try to push the project forward by creating the content for them.
Create a content brief for the landing page or article and get the client to sign it off. Like that, the content is well researched, and the client knows what the structure will be like.
Build a tone of voice and branding document aligned with that specific business - make sure AI/ writers have direction.
Use AI to write the content, but spend quite a bit here to make sure it's optimised, humanised, and brand aligned. Also, ensure this is complemented by highlighting the client's uniqueness and expertise.
Get the client to review it.
Josh C. this is worth looking through it: https://www.flux-academy.com/courses/copywriting-for-web-designers Use content as an upsell opportunity. Clients are mostly very bad at it. There are also way too close to their business to write marketing copy themselves.

