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Recommended questions to ask a prospect before estimating a custom website project

At a glance
The community member is looking for a good set of questions to ask a prospect before providing an estimate for a custom website project. They often find that the initial request, such as "we need a website" or "we need to refresh our look", is not the actual underlying issue. The community member includes questions about brand strategy and positioning to better understand the real problems. They are trying to refine this pre-estimation process and are interested in learning what questions others are asking in similar situations.

does anybody have a good resource for which questions to ask a prospect, BEFORE the estimation .. so this isnt a questionnaire or workshop that happens during the project, but before even doign an estimatin or first pass at an estimation .. I ask this because so often people come and say ‘we need a website’ or ‘we need to re-fresh our look’ etc.. in the end, often this isnt the reason .. I often include brand strategy, positioning etc question to figure out really where the problems are.. I am trying to refine this process and am looking to see what others are doing/asking ..

the context here is custom website projects . .

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