Which CTA do you think would perform better in real-world scenarios?

· Sorted by Oldest

Federico P.
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Dear Bolaji, What you do well in both CTAs is emphasizing customer benefits and outcomes. However, in the left CTA, you include a KPI (amount of applicants) with a specific number (3x more = 300%). If the product indeed delivers three times more qualified applicants, my hypothesis is that the left CTA will ultimately perform better, simply because it incorporates a measurable KPI in the copy. Best regards, Federico
Bolaji A.
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I love the break down and the simple explanation. Thanks Federico

Federico P.
·
Dear Bolaji, What you do well in both CTAs is emphasizing customer benefits and outcomes. However, in the left CTA, you include a KPI (amount of applicants) with a specific number (3x more = 300%). If the product indeed delivers three times more qualified applicants, my hypothesis is that the left CTA will ultimately perform better, simply because it incorporates a measurable KPI in the copy. Best regards, Federico
Bolaji A.
·
I love the break down and the simple explanation. Thanks Federico