How Apta Built VISCO, a Skincare Brand for the Fastest-Growing Barrier Care Market in 2026

Hey Showcase! We asked ourselves: how would Apta build a skincare brand for the fastest-growing beauty segment in 2026? The barrier care market is growing 3x faster than prestige skincare globally. That's where VISCO came from. The result is a conceptual skincare brand that feels like an object you want to hold. Full case 👉 apta.agency/projects/visco