Hi guys,
I'm in the process of a full-scale redesign for my company's website. My major concern is keeping our current site's SEO authority and rankings intact.
My current website is on Webflow, and I was wondering what the best way to go about this is. Has anyone had success migrating to a new website without losing SEO ground and authority? Or is it better to build the new site directly over the old one, maybe by adding new pages and gradually updating?
well, you can do it all.. but SEO authority transfer takes time.. i used to do it back in the day… it was a bit of hit/miss
if you are leveraging reverse proxy, you can do it in phases, and ensure you have the 301 and 302 listed accordingly
and rollout pages as it happen…and check the SEO impact of those pages. and then do another batch.
Hey - I often deal with migrations and the rule of thumb is - make it easy for Google to understand what has changed. Some things you can do to ensure good migration with minimal negative impact (which will happen while Google figures things out):