I have a site where the client wants to show three options for getting in touch: contact form, Whatsapp, and booking a call through Calendly. Has anyone done this in an elegant way, or seen it done anywhere?
I'm also open to being convinced it's just too many options...
Most clients think this makes them more accessible to a broader audience. In reality it screams “I am always available and you are in control.” When you see this, may be a sign for you to upsell strategy work.
Interesting... I'm not convinced that "I'm available and you're in control" is a bad thing in the case of selling luxury tailormade holidays though. What would be better to portray?
It really depends on the target audience. How do they expect to communicate? Are most clients on WhatsApp, Instagram, or some other medium? Are they willing to fill out a form or book a call through Calendly? Has the client provided an empathy map or some information about the customers, or are they expecting you to do that?
I'll give you an example from a real-life experience. I live in Japan and frequently see a private tailor who is an expert in the specific style of suit I wear. After making several suits, I told him I thought I was getting too muscular and he might want to alter my pattern. He looked me over, hemmed, and hawed a bit. Then he told me maybe I was putting too much stuff in my pockets.
When my suit arrived, the jacket felt the same. However, to my surprise, there was a new addition, a ticket pocket above the side pockets.
WTH, I thought. I don't want a ticket pocket.
Why would he add this? After wearing it out, I realized he was right. He was the expert in tailoring and designing according to the problem that needed to be solved. I thought I needed the jacket to be bigger. He knew I needed an extra pocket and that making the jacket bigger would harm the silhouette.
So the strategy question is, what problem is being solved here through all these channels? What unintended consequences might result, and how can those be addressed up front.
Yeah, I understand that it depends on the situation. I'm not an expert at this point - just looking for other people's takes.
